According to Autocar, Jaguar has decided to launch a large sedan / limousine, successor to the legendary XJ. But, it would be 100% electric. This would be a turnaround as previously Jaguar announced the launch of two luxury SUV/Crossovers. If one of them is still relevant, with the enormous ambition of attracting customers of Bentayga and other luxury SUVs, the second vehicle would no longer be an SUV but a “limo”.
So we would have a first 4-seater vehicle (a GT), then this SUV and this luxury limousine. A range that would probably fit better with the image of Jaguar. The vehicles will obviously be based on the new JEA electric platform. The advantage of the electric sedan is that it can offer a longer wheelbase than a thermal version, for the same exterior length. In addition, the quietness of operation, the absence of vibrations, but also the acceleration performance allow to maintain a good luxurious image. Customers in these segments are a priori now ready to switch to electricity.
According to Autocar, the car would obviously be very well equipped and would provide class-leading electric performance, even for charging. The British magazine even advances a 10 to 80% in 13 minutes! This is also the electric luxury, not staying like any ordinary person at the charging station for an hour or more. The most comical and notable according to Autocar is that there would no longer be the leaping jaguar at the front, but simply the name of the brand, like any first Dacia. Shocking!
This model doesn’t yet have a release date, but the GT is due to arrive in 2025, and Jaguar has promised 1 launch per year for its electric “new debut”.
Our opinion, by leblogauto.com
Jaguar is on the razor’s edge. The passage of Thierry Bolloré also caused the brand to fall behind. There should have been an electric XJ in 2022, but everything was stopped before. The vehicle was based on Range Rover’s MLA platform. Tata judged that she would not fit into an ambitious plan for Jaguar.
So we have a venerable brand that will have to reinvent itself profoundly with billions of pounds of investment. And there will probably be no third chance for this switch to electric. The i-Pace is technically a failure and commercially not at the top. Above all, it suggests that Jaguar has switched to electric backwards, with an “old-fashioned” vehicle (like a converted thermal).
Let’s hope for Jaguar that this new electric limousine will be successful. Otherwise, it could be the end of the Jaguar. Note, however, that this is not the first time that Jaguar has hit on the “new XJ”. The limo
was terminated in 2019 and we were often promised a replacement. This time it’s the right one?
a limousine has 6 side windows