The special edition will be produced in a limited number of 99 units for European customers, with the obvious aim of showcasing the customization options offered by Audi exclusive.
A grille reminiscent of a ski mask, you had to think about it!
The production Audi RS e-tron GT Ice Race Edition is almost identical to the concept from May 2023. The sporty electric vehicle takes its name from the GP ice race which takes place in winter in Zell am See, Austria. Launched in 1952 and revived in 2019, the GP Ice Race event is derived from Scandinavian skijoring, but racing cars pull skiers and there are show and demonstration races.
The basis of the exterior is a Florett silver metallic shade, combined with a black carbon roof, white emblems and black-finished 21-inch wheels. The particularity comes from the addition of an aluminum film which covers the entire bodywork with “targeted transparencies”, trying to imitate the shine of snow crystals and ice lakes. Finally, the purple accents mainly concentrated around the grille would be inspired by ski masks. The effect achieved by this type of envelope is that it adds white tones in a three-dimensional way to the silver monochrome background.
Personalization that goes digital
Inside, Audi designers added Diamond Silver leather inserts to the seats, contrasting with the black leather upholstery and purple stitching. The steering wheel is covered in leather and Alcantara, with silver diamond branding on top, while the floor mats feature special RS logos. Special cars are always adorned with specific badges which give the exclusive character, but this time Audi wanted to digitize the principle. In the MMI screen, a tailor-made MMI background image is thus inserted for the special edition. With the background image changed, the ice racing edition lettering is displayed at the bottom left of the screen. At the bottom right, customers can see the unique serial number of their exclusive edition. A way for Audi to announce new possibilities for vehicle individualization which will extend to the virtual world
There are no mechanical changes compared to the standard Audi RS e-tron GT which is equipped with two electric motors producing a combined 646 HP, powered by a 93.4 kWh battery. This is not the first time that Audi has dressed the RS e-tron GT in a fancy livery. Last March, the company revealed the Audi RS E-tron GT Project_513/2 with a production limited to 75 units for the US market, mimicking the camouflage wrap of earlier development prototypes.
30 years of personalization for Audi
Audi launched the customization program in 1995, with options for the original A8 including a refrigerated compartment, mini bar, VHS player and television monitor. Current options include an expanded color palette, blacked-out emblems, and a variety of materials and finishes for Audi interiors. Looking ahead, Audi plans to offer “edition-specific” background images for its MMI infotainment system, combined with new moods for the ambient lighting. Let’s hope they’re not subscription-based!)